PR News' Digital PR Next Practices Summit 2008

Welcome

Dive into our Digital PR Summit Ning Site!

Welcome to the PR News Ning Network, designed to help you connect to Digital PR Summit Attendees to extend your experiences and conversations.

We hope you will use Ning to:

Create your own profile and find like-minded colleagues.
Start or contribute to a forum discussion.

Document and share your Digital Summit experience by posting videos and photos.
Interact with conference speakers.
Start Ninging! Diane Schwartz VP & Publisher PR News

Summit Resources

Hotel Info:
Grand Hyatt New York
Ballroom D
Park Avenue at Grand Central Terminal,
New York, NY, USA
Tel: 212-883-1234
Fax: 212-697-3772
Get Directions

Please call the hotel directly to reserve your room.

Additional Hotel Options (2 blocks from the Hyatt):

W New York - The Court
130 East 39th Street (Between Lexington and Park Avenue)
New York, NY, USA
Tel: 212-685-1100

W New York - The Tuscany
120 East 39th Street (Between Lexington and Park Avenue)
New York, NY, USA
Tel: 212-686-1600

Broadway Shows:
Chicago
Hairspray
Grease
Wicked
Other Shows

Local Info:
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Forum

Keeping you up at night.... 3 Replies

Started by Diane Schwartz. Last reply by Paul Roetzer Sep. 26, 2008.

CSR

Started by Steve Goldstein Sep. 26, 2008.

The Economy, What Else?

Started by Iris Dorbian Sep. 26, 2008.

Sessions

To access presentations from the Digital Summit, click on the speaker name.

8:30 - 9:15 a.m. Closing the Gap with the C-Suite Download Presentations: Steve Cody, Peppercom; Jennifer Martin, CNN; Dale Durrett, LinkedIn; Marcy Cohen, Sony Electronics
9:15 – 10:15 a.m. Building Community & Reputation Online With Social Media Tools Download Presentations: Sue Bohl, The Bohle Company; Tyler Pennock, Weber Shandwick; Idil Cakim, GolinHarris; George Wright, Blendtec
10:15 - 10:30 a.m. Networking Break
10:30 - 11:30 a.m. Improving Your Search Engine Marketing & PR Download Presentations: Greg Jarobe, SEO-PR; Andrew Barnett, Fleishman-Hillard Digital; Doug Winfield, Waggener Edstrom; Steve Shannon, BurrellesLuce
11:30 - 12:20 p.m. Managing (or Avoiding) A Crisis Online Download Presentations: Jim Lukaszewski(1, 2), Lukaszewski Group; Dallas Lawrence, Levick Strategic Communications; Monte Lutz, Edelman Public Relations
12:30 – 1:30 p.m. Luncheon + Food for Thought
1:45 - 2:30 p.m. Measuring New Media: It Can Be Done Download Presentations: Rob Key, Converseon; Curtis Hougland, Attention PR; Norman Clements, Cision; Patrick McCrummen, American Red Cross; Kye Strance, Vocus
2:30 - 2:45 p.m. Networking Break
2:45 - 3:30 p.m. Video 2.0 Workshop: Show + Tell + Prosper Download Presentations: Paula Berg, Southwest Airlines; John Earnhardt, Cisco Systems; Steven Haft, AllScreen Studios; Doug Simon, D S Simon Productions, Inc
3:30 - 3:45 p.m. Networking Break
3:45 - 4:30 p.m. Communicate with and Influence Online Journalists & Bloggers Download Presentations: Richard Laermer, RLM; Joe Ciarallo, mediabistro's PRNewser, Michael Malone, Broadcasting & Cable; Andrea Stone, USA Today; Andy Gilman, CommCore Consulting
4:30 - 5 p.m. What We've Learned: 25+ Ideas from the Summit, plus a Champagne Toast and Guest Comedian

Digital PR Report

Keys to Gaining Customers' Trust Online

What Do 12,000 Petition Letters on Twitter Mean to Apple?

Keys to Gaining Customers' Trust Online

Join the Rest of the Company: Automate PR and Share

Harnessing Twitter as a Complementary Tactic Rather Than a Stand-Alone Initiative

More…

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PR News' Digital PR Next Practices Summit 2008

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About: Digital PR Summit

A one-day summit brought to you by PR News that will help you harness your organizations online reputation, mind share and bottom line.
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